Gala Coral Group appoints DLKW Lowe as creative agency following three-way-pitch
Online bookmaker Gala Coral is understood to have appointed DLKW Lowe as its creative agency.
The appointment is understood to have followed a three-way-pitch that also included M&C Saatchi and Newhaven in April.
Coral is the third largest bookmaker in the UK, owning Gala Bingo as well as Gala Casinos. The company also owns online betting and bingo platforms - Coral Interactive and Gala Interactive respectively.
A brand campaign is now expected to roll out before the end of Summer.
The appointment reunites CEO Andy Hornby, who is understood to have been involved in the pitch process, with DLKW Lowe, the agency he worked with while chief executive of HBOS.
Engine had previously held the campaign for three years.
Gala Coral declined to comment.
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