Chivas Regal appoints John Doe for global PR

Whisky brand Chivas Regal has appointed John Doe to handle PR.

The agency was appointed, following a competitive pitch, to deliver and promote the brand’s 'Here's to Real Friends' campaign.

Rana Reeves, John Doe founder, said: "Chivas Regal is an iconic brand with a rich heritage.The content we are working on celebrates the ideals of the 'Here's to Real Friends' campaign, while demonstrating the brand’s position as the original luxury Scotch whisky.

"Chivas is the sort of brand that John Doe was set up to work on – a brand that has an innate sense of style, backed up with actual substance!"

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