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Shop Direct appoints St Luke’s and Contagious Content to agency roster

Shop Direct has today unveiled its new agency roster for above-the-line creative and production services, with St Luke’s and Contagious Content being appointed to look after the three core brands.

St Luke’s has been appointed to handle and, while Contagious Content will look after isme on the 12 month contract.

Both have worked for Shop Direct before, with Contagious Content previously holding the retained account for Littlewoods and St Luke’s managing the repositioning of the brand in 2011.

Gareth Jones, group retail director at Shop Direct Group, said: “We were delighted with the quality of the creative that we saw during the pitch process and that very much dictated the outcome.

“In St Luke’s and Contagious Content, we are confident that we have found the right balance of brand insight, specialist skills and commerciality to support us as we drive the business and brands forward over the next 12 months and beyond.”