Northcliffe Digital launches 'Digital Response'


By The Drum, Editorial

June 26, 2012 | 2 min read

Northcliffe Digital –the digital division of Northcliffe Media – has launched Digital Response, a new full service digital marketing agency providing internet marketing strategies, techniques and solutions for small and local businesses.

Digital Response will package all of Northcliffe Digitals offerings, including website creation, search engine optimisation, online video creation and social media services, together to arm local businesses with the best chance of response and visibility within a cluttered digital marketplace.

Digital now accounts for around 28 per cent of advertising spend in the UK alone worth around £4.78billion according to an IAB UK/PWC survey.

Leo Williams, Northcliffe’s executive director - Digital, commented, “Digital Response delivers local leads, response and awareness for local business with proven return on investment through first class delivery. Already over 20 per cent of our customers now take more than two of our suite of digital products.

“Digital Response removes the confusion for our customers and provides a simple one stop shop they can trust to deliver – their very own local digital agency.

“Our Digital Response suite of products enables Northcliffe Media to develop strong and significant customer volumes and revenues. This breadth of product solutions has been key to the 48 per cent year to date revenue growth of our direct digital team.”


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