Graham’s The Family Dairy refreshes packaging with threebrand

By The Drum Team | Staff Writer

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Graham’s The Family Dairy article

June 26, 2012 | 2 min read

Graham’s The Family Dairy has unveiled revamped packaging for its organic range, with the aim of promoting its provenance and organic credentials.

Created by threebrand, the new packaging replaces the traditional blue sky background with an image of green pasture and buttercups, and also includes three pairs of wellies.

Carol Graham, marketing director at Graham’s The Family Dairy, said: “It is now six years since the family first offered discerning consumers the great taste and reassuring quality of Grahams Organic milk, produced from cows that graze on lush, naturally fertilised pasture certified by the Soil Association.

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“Consequently, we have chosen to update our packaging to ensure Organic milk, cream and butter by Graham’s The Family Dairy continues to be clearly differentiated by consumers as a product that promises great taste and the highest standards of organic quality from a family business.”

The packets still retain a photograph on the family farm of Carol Graham with her father Robert (chairman) accompanied by a brief first-person story-line about the product.

The repackaging will be supported by a promotional sales campaign across all major retail outlets throughout June, July and August.

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