Goedhuis & Co appoints Mediarun for integrated search marketing campaign

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By The Drum Team, Editorial

June 26, 2012 | 1 min read

Wine merchant Goedhuis & Co has appointed search marketing agency, Mediarun, to run an integrated search marketing campaign.

The company is also looking to develop brand presence online and improve new customer acquisition.

Alex Wares, managing director at Mediarun, said: “Increasing numbers of established brands, like Goedhuis, are quickly beginning to appreciate that search is a critical marketing channel and not an ‘optional extra’. We are very much looking forward to working alongside the team at Goedhuis and implementing a comprehensive search strategy that will firmly embed them as reputable specialists and grow their market share in the process.”

Philippa Wright, marketing director at Goedhuis, said: “The Goedhuis brand is already well-established. However, further leveraging the knowledge and expertise that’s helped achieve this via an integrated campaign to enhance our online visibility and position us among the UK’s leading Burgundy specialists, is an exciting prospect - Mediarun is the ideal partner to take this journey with.”

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