Brand Learning expands outside UK for first time with New York base


By The Drum Team, Editorial

June 26, 2012 | 2 min read

Marketing operation Brand Learning has tasked Ana Maria Santos, its board partner and managing director for US and Latin America with heading up its newly opened New York office, the first outside the UK.

Santos has relocated to the US to head up the oversees operation after a decade with the company and will be supported through a team of consultants based in the US, led by group client vice-president Sandra Arkle, alongside an international ‘expansion team’ working out of London, which will be led by Harriet de Swiet, partner and group client director.

The expansion will service the company’s US client base, which makes up around 20% of its global business, which includes work for companies such as Armour-Eckrich, Bayer, Brown-Forman, Energizer, IHG, Kellogg’s, Novartis, Novo Nordisk, Pepsico, Pfizer, Sara Lee, Shell, Snapfish and UMB.

Over 60% of Brand Learning’s business is already sourced outside the UK.

Mhairi McEwan, CEO Brand Learning, commented: “At the end of 2011 we restructured The Brand Learning Group to better service our global clients. The opening of Brand Learning Inc is a key part of our strategy and is a significant milestone for us. Ana Maria Santos is one of our most highly experienced executives and as a result of this investment we can now deliver an even more proactive, responsive and flexible service to our US-based clients - supporting the rapid growth of our business in the US and Latin America.

Ana Maria Santos, managing director, USA & LatAm, added: “In today’s tough economic conditions, we are pleased that our offer is proving highly relevant to US clients in helping them build the marketing capabilities they need to sustain competitive edge, create better customer value and drive growth. It’s rewarding to be heading up this new business unit and to see our carefully developed plans come to fruition.”


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