BMA unveils customisable new website created by Precedent

By The Drum | Editorial

June 26, 2012 | 2 min read

The British Medical Association (BMA) has re-launched its website with a new focus on improving members experience and providing a platform for wider engagement.

The site was built by digital and brand design agency Precedent to help strengthen and position the purpose of the BMA. The new simpler design is directed at giving members a better online experience and ensuring they get the most from being a member of the BMA.

In redeveloping BMA’s online presence Precedent researched the precise needs and preferences of BMA members and other users of the website. The findings helped define the new direction for the website which is now more user-friendly and allows users to personalise areas of the site to get straight to the information they need.

The improved online presence is expected to help encourage younger doctors to connect more easily with the organisation, it is hoped this will ensure the next generation of medical professionals to build a working relationship with the BMA to last their entire career.

The BMA provides support for over 140,000 doctors and medical students in the UK, as well as contributing to public debate on issues that affect the medical field.

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