Infographic: 10% of 25 to 34 year olds believe they’ll get better service by handing over more personal data

Facebook (26%), bank statements (24%) and search engine history (14%) reveal most about a person, a survey by YouGov, commissioned by Informatica Corporation, has found.

The research found that 59% of 18 to 24 year olds and 48% of 25 to 34 year olds agreed that if businesses provided clearer explanations of why they wanted their personal data, and what it will be used for, they would be more inclined to give it to them.

It was also discovered that social media log-ins, bank details and national insurance number were the most common forms of data that consumers would not like to share with organisations.

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