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Logistik Group running St. Tropez 'Spraycation' summer campaign

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By The Drum, Editorial

June 22, 2012 | 2 min read

Logistik Group has been appointed to work on the new ‘Spraycation’ campaign for fake tan brand St. Tropez across the UK this summer.

Over the next five weeks the unique live experience hopes to engage, drive awareness and educate current and potential customers of St. Tropez with the Spraycation stand going to the UK’s most popular shopping centres to showcase the glamour and sophistication that encompasses the St. Tropez brand.

Naomi Shooman, head of brand development, commented, “This summer really is all about enjoying the best of British, so whatever the weather St.Tropez are bringing rays of faux golden sunshine to the UK & Ireland.”

Aiming to reach over one million people the campaign will offer the choice of spray tans inside the privacy of the classic white beach hut, VIP one-to-one expert consultations, or just the chance to relax on a series of branded deck chairs and sun loungers while taking in a live DJ set.

Spraycation is fronted by Millie Mackintosh, star of the hit E4 series ‘Made in Chelsea’, who will be promoting the campaign through social media, competitions and in-store events.

The roadshow was purposely designed, built and managed by the Logistik Group and will start on June 15 2012 at Westfield White City Shopping Centre, before heading to Birmingham, Manchester, Glasgow and Dublin.

Louisa O’Connor, project manager, Logistik Group, added, “The Spraycation experience has everything it needs to attract consumers: music, high level branding, a build structure with impact, complementary samples, expert advice and approachable staff.

“The live experience has been designed to create a real buzz and excitement around the St. Tropez brand.”

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