The Drum Awards Festival - Extended Deadline

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Cannes Lions Friday key points: shortlists for Film Lions and Film Craft Lions announced, Former President Bill Clinton's seminar remains popular, Waterworks app unveiled using new Facebook technology


By Gillian West, Social media manager

June 22, 2012 | 3 min read

No awards were handed out today at the Cannes Lions International Festival of Creativity instead the last few remaining shortlists were announced including Film Craft Lions and Film Lions.

In the Film Lions shortlist UK agencies swung an impressive 34 nominations. Bartle Bogle and Hegarty led the way with ten shortlisted entries including its “three little pigs” Guardian campaign.

Abbott Mead Vickers BBDO came second with an impressive five nods including its Mars Snickers ‘you’re not you when you’re hungry’ ad with Joan Collins.

Adam & Eve were also shortlisted for their John Lewis Christmas campaign ‘the long wait’, with Widen + Kennedy’s Lurpak ad ‘rainbow’ also getting a nomination.

Other nominees included DDB, Euro RSCG, DLKW Lowe, Rattling Stick, 101, Mother, Fallon, Dare, Saatchi & Saatchi, JWTCheethamBell Manchester and Ogilvy & Mather.

For the Film Craft Lions an equally impressive 30 nominations were gained by 11 different UK agencies.

Again Bartle Bogle Hegarty had the most with nine nods, seven of which for The Guardian’s “three little pigs.”

DDB UK got three nominations in total for its Harvey Nichols and Volkswagen work, with Wieden + Kennedy taking two for Lurpak ‘rainbow’ and one a piece for Honda ‘spark’ and Nokia ‘gulp.’

Other agencies shortlisted were, AMV BBDO, Adam & Eve, Euro RSCG, Rainey Kelly Campbell Roalfe/Y&R, Work London and Rattling Stick.

Winners are to be announced tomorrow evening (Saturday 23 June).

The most talked about Seminar of the day on social media sites was unsurprisingly Grupo ABC - How advertising can help build a better world, where the speaker was none other than Former US President Bill Clinton.

The seminar took place last night but was still prominent on the Cannes Lions twitter hashtag well into this afternoon.

He called on ad agencies to help inspire social change around the world. Speaking at the seminar the Clinton said, “I urge you to think about both how you can do well and do good and I urge you to think about how you can help build a world of shared prosperity and share responsibilities.”

Also unveiled today at the Unilever - Crafting Brands for Life: how Unilever is reinventing marketing seminar was the new ‘Waterworks’ app created by Unilever with Facebook and PSI (Popular Services International). The app is the first ever Timeline application for charitable giving and the first to use the new Facebook subscription payment method.

The app connects users to ‘Waterworkers’ in communities who need clean, safe water through a small daily donation users help these waterworkers provide clean water to those in need. The waterworkers also have a phone and will regularly post updates of their progress.

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The Ogilvy Group is made up of 10 world-class companies, working across a wide range of marketing disciplines.

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