PUMA appoints innovision to create PUMA YARD live experience
PUMA is set to create a live experience in London’s East End, named PUMA YARD, with innovision.
The event will include recreational areas, food stalls, a retail space and an indoor PUMA Social Club, which will hold games of foosball and ping-pong.
Groove Armada will headline the opening of the event, which takes place 27 July and runs until 12 August.
Tony Ward, general manager of PUMA UK, said: “Given its relevance and its standing as an iconic and cultural area of London, Brick Lane was the ideal location for PUMA YARD.
“PUMA YARD, like PUMA, will be the perfect mix of sport and lifestyle to help Londoners get to know all that the brand stands for and its rich Jamaican heritage.”
Rob Sharp, director of sport at innovision, added: “PUMA has an amazing heritage and we are privileged to be working with them again; with our own expertise in both sport and entertainment, we are perfectly placed to create a captivating summer experience for them.”
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