Kia Motors UK and Reevoo, the social commerce solutions provider, partnered earlier this year to provide verified and authentic customers reviews as well as an ‘Ask An Owner’ platform on the Kia.com website.
The car company lead the industry in selecting Reevoo, whose work resulted in an increased engagement with car buyers researching online.
The partnership has seen Kia achieve a 33% publish rate for their customers writing up a review following a purchase, and an additional 64% of customers have opted into the manufacturers ‘Ask An Owner’ programmer, which has allowed prospective car buyers to ask current owners questions about their experience.
Following the success of the pilot programme the Korean car company plans to expand innovative and market-leading social commerce offerings further alongside Reevoo.
John Bache, database and digital marketing manager, Kia Motors UK, has commented: “Customer generated content, such as reviews and discussion comments, is becoming increasingly valuable for prospective car buyers, and allowing them to find this content quickly and easily is integral. Working with Reevoo, we understand the importance of this content, as well as the value of using a branded 3rd party solution to verify the independence and authenticity of the reviews. Following the success of the initial car reviews project, we are now looking to publish individual dealerships scores which will hopefully increase visits to our showrooms.”
Steve Hurn, CEO of Reevoo, added: “The majority of car buyers are turning to reviews and recommendations before making a decision on which car to buy, so it’s clear that the automotive industry should embrace social commerce.”