Diabetes UK to launch Summer campaign through Intermarketing

Diabetes UK has appointed Intermarketing after a three-way competitive pitch to handle its summer marketing campaign.

The summer campaign is split into two with totally separate creatives; the first, campaigning for Type 1 diabetes, often diagnosed in childhood, is focussed on educating children and their families to learn to manage the condition, diet and healthcare. The other, focussed on generating support for the charity’s ‘Putting Feet First’ campaign, is centred on fundraising to educate and research the prevention of unnecessary amputations.

The charity liked Intermarketing's creative concepts for the packs so much that they also decided to use an extra one for a direct marketing test.

Adam Morecroft, supporter development manager at Diabetes UK, said: “Intermarketing’s fresh approach to our fundraising communications challenges really helped us to reinforce our recent rebrand with supporters. Each campaign speaks to its target audience in a very personal way, highlighting the case for support and engaging with our donors in the right way. We were pleased to appoint them to this campaign and are delighted with the outcome – we are excited to be sharing this campaign with our supporters very soon.”

Steve Sowden, managing partner at Leeds-based Intermarketing, said: “We’re very pleased to be working with Diabetes UK. Intermarketing continue to grow a good reputation in the charity sector, also working with Action for Children, Action on Hearing Loss, Amnesty International, Barnado’s, Breakthrough Breast Cancer, EveryChild, Friends of The Earth, Guys and St. Thomas Hospital, Mencap, Mental Health Foundation, Merlin, Mind, Multiple Sclerosis, National Deaf Children’s Society, Refugee Action,RNIB, SAFE@LAST, Save the Children, Sense, Shelter, St. John’s Ambulance, St. Mungo’s, The British Red Cross and The Princess Royal Trust for Carers. There are VAT cost savings benefits for charities when we managing their entire campaign - from creative through production and mailing, which makes a significant financial difference to their funds.”

Intermarketing is an Elite member of MiNetwork, the UK-wide organisation that supports growing agencies.

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