Cannes Lions: Cyber, Design, Radio and Press Lions winners announced


By Gillian West, Social media manager

June 21, 2012 | 4 min read

UK agencies took home Lions in all categories today, sadly no Grand Prix's were awarded to any UK agencies today.

After a disappointing year last year in the Radio Lions category, when no UK agencies were even shortlisted, this year saw a number of UK winners.

Brazilian agency Talent Sao Paolo took the Grand Prix at the Radio Lions for its ‘repellent radio’ work for Go Outside Magazine. The work saw a high frequency broadcast essentially turn a radio into a mosquito repellent.

UK agency JWT picking up Silver Lions for its Tourism Ireland campaign and AMV BBDO took home two Bronze Lions, one for its London Metropolitan Police work, the other for its Domestic Violence Awareness ‘women’s aid’ work.

Albion London also won for its ‘perfect match’ campaign for charity Anthony Nolan. Global Radio Creative, Global Radio’s in-house advertisers also received a Bronze for its ‘XFM breakfast ad breaks’.

At the Press Lions The Grand Prix went to a controversial Benetton ad from Italy which featured world leaders kissing, the campaign entitled ‘unhate” was created by in-house agency Fabrica. The ads were praised for creating a debate and instigating a comeback for Benetton, who have a history of controversial ads.

Tham KhaiMeng, Worldwide chief creative officer of Ogilvy & Mather and President of the Press Jury said, “[the ad] was above the others by a millions miles.”

Two Gold Lions were awarded to Bartle Bogle Hegarty for its Axe/Lynx ‘fireworks’ and ‘petrol station’ works.

DLKW Lowe London scooped Silvers for its OMO work ‘mud’, ‘adventures’, and ‘bravery’ and Wieden & Kennedy were also awarded Silvers for its Honda Civic campaigns.

Bronzes went to DDB UK for its Harvey Nichols summer campaign, and for its Volkswagen work too.

Serviceplan Munich scooped the Grand Prix at the Design Lions for its works with Austria Solar.

UK agencies took three Gold Lions, BBH London won for its work, 4creative Lion won for its Channel4/More4 identity; Abbott Mead Vickers BBDO took Gold for its work with Diageo brand Guinness.

BBH London also won a Silver Lion for its works with The Guardian, and Abbott Mead Vickers BBDO work for Guinness was also awarded a Silver, AKQA London also took home Silver for its Nike+’s Fuelband.

Bronze winners included The Partners for Soho’s Secret Tea Room, Imagination London for its ‘an expression of innovation’ for Royal Dutch Shell, Sedley Palace London for its Johnnie Walker Blue Label designs and Turner Duckworth for its works with D&AD and Carlsberg Tuborg bottle.

And, at the Cyber Lions R/GA New York for ‘Nike+ Fuelband’ for Nike and Volontaire Stockholm for ‘curators of Sweden’ for Swedish Institute/Visit Sweden both won the Grand Prix.

UK agencies bagged five Silver Lions with Wieden & Kennedy London winning two for its ‘bespoke album creation experience’ for the Kaiser Chiefs.

Ogilvy & Mather, Abbott Mead Vickers BBDO and OgilvyOne all received one Silver each. ‘The Dove ad makeover’ for Unilever won for Ogilvy & Mather, AMV won for ‘you’re not you when you’re hungry’ for Mars Snickers, and ‘the gnome experiment’ for Kern & Sohn won for OgilvyOne.

The UK also won four Bronze Lions, Ogilvy & Mather again won for Dove, two went to Bartle Bogle Hegarty for its work and W&K also won for Honda Civic.

Content created with:


Find out more

The Partners

Find out more

Global Radio

Find out more


Imagination is an Experience Design Company headquartered in London, with 13 studios worldwide. Founded over 50 years ago on a principle of Independent Creativity...

Find out more


Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...

Find out more

Ogilvy & Mather Group UK

The Ogilvy Group is made up of 10 world-class companies, working across a wide range of marketing disciplines.

Together, they combine to give clients a fully...

Find out more


Find out more


Find out more


Industry insights

View all
Add your own content +