Red Kite Animations, a division of August Media Holdings, has unveiled its new logo, intended to underline the production company’s core values.
The handcut letterform alongside an image of a child and a kite was designed by the Refinery Group and will be officially unveiled at the Children’s media Conference in Sheffield next year.
This dovetails with a complete brand refresh that includes a new website which will be launched in July.
Ken Anderson, Founder of Red Kite Animations, Executive Director & Chief Creative Officer of August Media Holdings said: “Now is a great time to refresh our corporate identity. We have a full and fresh development slate and are seeing exceptional growth, yet our aim to produce content of world class quality with global appeal remains constant.
“The hand-cut typeface was chosen to express the originality and creative attention Red Kite applies to each of its projects; and while the kite has obvious connection to our company name, as a symbol it is a universal expression of invention, imagination and fun – qualities that correspond to children, the business we are in and the Red Kite team.”