The Drum Awards for Marketing - Extended Deadline

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By Gordon Young, Editor

June 20, 2012 | 1 min read

Google’s Project Re:Brief yesterday won the Grand Prix at the very first Mobile Lions, part of the Cannes Festival of Creativity.

The Drum caught up with Google’s Aman Govil, who has led the project for the last year. Here he explains how the project persuaded those behind some of the worlds most iconic campaigns such as Coca Cola’s ‘I’d Like to Teach the World to Sing’ Avis’s ‘we try harder’ and Volvo’s ‘drive it like you hate it’, to come out of retirement and update these campaign for our more connected age.