Cannes Lions: Fabrica Treviso wins three Grand Prix awards with Benetton 'Unhate' campaign at Press Lions 2012
Italian firm Fabrica Treviso has won three Grand Prix awards with the Press Lions at this year’s Cannes Lions Festival of Creativity for its work with clothing brand Benetton.
The Grand Prix were presented for the three ads for Benetton; ‘Unhate (Palestine and Israel)’, ‘Unhate (USA and Venezuela), and ‘Unhate (Germany and France)’.
Two Gold Lions were won by BBH London for its work with Unilever’s Axe, while DLKW Lowe London was awarded three Silver Lions for another Unilever product, OMO. Weiden + Kennedy won three Silver Lions for a Honda campaign.
Winning Bronze was BBD UK, which won four prizes for Volkswagen Bluemotion, and another two Bronze campaigns for Harvey Nichols ‘Summer Sale’.