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Cannes Lions: Creative Effectiveness, Media, Mobile and Outdoor Lions winners announced


By Gillian West | Social media manager

June 20, 2012 | 3 min read

UK agencies managed to scoop two Grand Prix awards in today's categories. Bartle Bogle Hegarty, London won the Grand Prix in Creative Effectiveness and Manning Gottlieb OMD winning the Media Lion Grand Prix.

UK agencies appear in the Lions winners list in all categories winning a number of Gold, Silver and Bronze Lions.

At the Creative Effectiveness Lions, as mentioned above, Bartle Bogle Hegarty, London triumphed taking home the Grand Prix for the ‘returning to universal truths to create global hits' campaign for Unliever Axe/Lynx Brand.

The other UK agency shortlisted in this category, Abbott Mead Vickers BBDO, also won a Lion for its ‘you’re not you when you’re hungry’ campaign for Mars Snickers.

At the Media Lions, UK agency Manning Gottlieb OMD also scooped a Grand Prix prize for its ‘google voice search’ campaign for Google.

UK agencies took home six Lions in total in this category, a Gold going to Grey London for its ‘Vinnie’ campaign on behalf of the British Heart Foundation. PHD London was awarded a Silver for its McCain Foods ‘ready baked jackets’ campaign and Midshare, MediaCom and OMD UK all scooped Bronze for their works with Unilever, IKEA, Wrigley’s Skittles and McDonalds respectively.

In the first ever Mobile Lions category the Grand Prix went to Grow Interactive/Johannes Leonardo New York for its Google ‘hilltop reimagined for Coca-Cola’ which allows users to buy a Coke for people all over the world via their phones.

UK agency DLKW Lowe landed a Gold Lion for its Microloan Foundation campaign ‘pennies for life’ which allows people to make charity donations via their phones.

AKQA’s ‘MTV under the thumb’ for Viacom took home a Bronze as did Movement London for its Coca-Cola ‘move to the beat’ campaign. Bronze’s also went to Red Bee Media for its Fox International ‘walkers kill count’ campaign promoting The Walking Dead TV series. Brothers and Sisters also received Bronze for its Channel 4 ‘street tag’ work.

And, at the Outdoor Lions, Ogilvy Shanghai and Jung von Matt both won Grand Prix awards, the former for ‘cokehands’ for Coca-Cola and the latter for ‘the invisible drive’ on behalf of Mercedes-Benz.

UK agency CHI & Partners took home at total of four Gold Lions for its “Rolling Stones”, “Dragons Den”, “Sport” and “Royal Family” for News International, an account the agency no longer has.

Bartle Bogle Hegarty London was awarded nine Lions in total – seven Silvers and two Bronzes. The Silvers for its ads for The Guardian, “egg”, “gold coin”, “record”, “pill”, “orange”, “pie chart” and “pyramid”, and the Bronzes for its Unilever Axe brand work.

Abbott Mead Vickers BBDO and DDB London also collected three Silver Lions each, AMV for its works for Guinness and BBD for its Harvey Nichols ads.

Ogilvy & Mather and Saatchi & Saatchi also took home Bronze Lions for their work with Expedia and T-Mobile respectively.

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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.

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Grey London

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PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media and was named as the UK’s ‘Media Agency of the Year 2016’ at the Media Week Awards and as ‘Media Network of the Year 2016’ by Campaign magazine.

PHD has over 3,000 staff working in over 80 offices worldwide, having been founded in London in 1990 as the first planning-led media agency and with the Manchester office opening in 2003. Built on a culture of thought leadership, innovation and creativity, with a philosophy of “Finding a Better Way”, PHD is today one of the world’s fastest growing and most awarded media and communication agency networks.

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Mindshare Media

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Red Bee

We're the content and design agency born in entertainment.

Many agencies use words like “engagement” and “storytelling” interchangeably but none can match Red Bee’s roots in entertainment. We have evolved from the BBC’s in-house creative team, have been a globally successful agency since 2005 and have recently been reborn in a company famous for technological innovation, Ericsson.

We believe that, in a multiscreen world, brands need every second of screen time with their audience to be entertaining, inspiring and commercially valuable. Many research studies over many years have shown that brands that entertain have a competitive advantage.

We create brands and brand experiences that people choose to spend time with.

Everything we create comes from an understanding of the audience. We move fast and make budgets work hard.

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Brothers and Sisters

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CHI & Partners

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Ogilvy & Mather Group UK

The Ogilvy Group is made up of 10 world-class companies, working across a wide range of marketing disciplines.

Together, they combine to give clients a fully integrated, unified service.

Clients like American Express and SC Johnson are already enjoying the advantages of working with cherry-picked teams, filled with multi-disciplinary talent.

We’d love to talk to you about how Ogilvy Group can create a bespoke service for your brand.

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Saatchi & Saatchi

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