Cannes Lions: Creative Effectiveness, Media, Mobile and Outdoor Lions winners announced
UK agencies managed to scoop two Grand Prix awards in today's categories. Bartle Bogle Hegarty, London won the Grand Prix in Creative Effectiveness and Manning Gottlieb OMD winning the Media Lion Grand Prix.
UK agencies appear in the Lions winners list in all categories winning a number of Gold, Silver and Bronze Lions.
At the Creative Effectiveness Lions, as mentioned above, Bartle Bogle Hegarty, London triumphed taking home the Grand Prix for the ‘returning to universal truths to create global hits' campaign for Unliever Axe/Lynx Brand.
The other UK agency shortlisted in this category, Abbott Mead Vickers BBDO, also won a Lion for its ‘you’re not you when you’re hungry’ campaign for Mars Snickers.
At the Media Lions, UK agency Manning Gottlieb OMD also scooped a Grand Prix prize for its ‘google voice search’ campaign for Google.
UK agencies took home six Lions in total in this category, a Gold going to Grey London for its ‘Vinnie’ campaign on behalf of the British Heart Foundation. PHD London was awarded a Silver for its McCain Foods ‘ready baked jackets’ campaign and Midshare, MediaCom and OMD UK all scooped Bronze for their works with Unilever, IKEA, Wrigley’s Skittles and McDonalds respectively.
In the first ever Mobile Lions category the Grand Prix went to Grow Interactive/Johannes Leonardo New York for its Google ‘hilltop reimagined for Coca-Cola’ which allows users to buy a Coke for people all over the world via their phones.
UK agency DLKW Lowe landed a Gold Lion for its Microloan Foundation campaign ‘pennies for life’ which allows people to make charity donations via their phones.
AKQA’s ‘MTV under the thumb’ for Viacom took home a Bronze as did Movement London for its Coca-Cola ‘move to the beat’ campaign. Bronze’s also went to Red Bee Media for its Fox International ‘walkers kill count’ campaign promoting The Walking Dead TV series. Brothers and Sisters also received Bronze for its Channel 4 ‘street tag’ work.
And, at the Outdoor Lions, Ogilvy Shanghai and Jung von Matt both won Grand Prix awards, the former for ‘cokehands’ for Coca-Cola and the latter for ‘the invisible drive’ on behalf of Mercedes-Benz.
UK agency CHI & Partners took home at total of four Gold Lions for its “Rolling Stones”, “Dragons Den”, “Sport” and “Royal Family” for News International, an account the agency no longer has.
Bartle Bogle Hegarty London was awarded nine Lions in total – seven Silvers and two Bronzes. The Silvers for its ads for The Guardian, “egg”, “gold coin”, “record”, “pill”, “orange”, “pie chart” and “pyramid”, and the Bronzes for its Unilever Axe brand work.
Abbott Mead Vickers BBDO and DDB London also collected three Silver Lions each, AMV for its works for Guinness and BBD for its Harvey Nichols ads.
Ogilvy & Mather and Saatchi & Saatchi also took home Bronze Lions for their work with Expedia and T-Mobile respectively.
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