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First Direct Childline

BT ArtBox for first direct in aid of ChildLine unveiled by Story

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By The Drum Team, Editorial

June 20, 2012 | 1 min read

A BT ArtBox for first direct, in aid of Childline, has been unveiled by Story, with the design led by responses to the question ‘What makes London, London?’ on the bank’s Facebook page.

As part of London’s biggest ever public art exhibition, white replicas of the iconic red phone box were decorated and doctored by artists, brands and celebrities.

The box first appeared on Covent Garden un-decorated, before Story and Lizzie Mary Cullen decorated it over the course of 24 hours.

When the exhibition ends on the 16 July, the first direct box will be auctioned along with 84 other ArtBoxes with the aim of raising over £1m for ChildLine.

First Direct Childline

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