ASA ruling on Nike tweet could set dangerous precedent, The Drum poll decides
Following the ruling today by the ASA that Wayne Rooney and Jack Wilshere need to take down their promotional tweets for Nike, The Drum ran a small poll on Facebook asking our followers for their opinions.
It was discovered that the majority (47%) thought that the tweets should not be banned, as it could lead to a dangerous precedent, while 31% thought that the ASA was quite right in its judgment, as the public should be able to tell which tweets are sponsored.
The other 22% thought that while people should be able to tell when tweets are sponsored or not, in some cases it was so obvious that adding #spon or #ad was not needed.
Discussing the matter, Robin Grant, global managing director of We Are Social, told The Drum: “The ASA has made some questionable decisions recently which call into question its ability to properly regulate social media campaigns.
"It ruled that AMV's Snickers campaign didn't break the CAP Code when it clearly did and, in this instance they've ruled against Nike, when it could quite reasonably be argued that Wayne Rooney's tweets did not fall within its remit.
"This is bad news for everyone, as incompetent and inconsistent regulators are in neither the industry's or the public's best interests.”
The post is yet to be deleted off Wayne Rooney's feed. When asked on Twitter by The Drum and Niall Cook, advisor and owner at Sociagility, if the ruling definitely meant that the tweet was to be removed, the ASA replied 'Yes. It means they must be deleted - buck stops with Nike. We will be discussing this with them.'
Didn't see our poll? Let us know your comments below.
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