Topps Tiles unveils new concept ‘lab’ store with 20.20

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By The Drum Team | Editorial

June 19, 2012 | 2 min read

Topps Tiles has unveiled a new concept ‘lab’ store in Milton Keynes at the weekend, created by strategic design consultants 20.20.

The brief was to inspire shoppers on interior trends, to feature new products available for their home and to better showcase the extensive product range by creating new displays and enhancing existing store merchandising.

Beth Boulton from Topps Tiles said: “Our New Concept Store demonstrates our continued strategy to get customers more engaged and involved in creating an exciting home, using our products and services. 20.20 have brought some great thinking and ideas to help us achieve this.”

New 'Inspiration Points' and 'Customer Advice & Information' panels are displayed prominently, with the aim of making the space easy to navigate, with an ‘Impulse Counter’ for things which people might forget to buy.

Jim Thompson, managing director of 20.20, said: "Topps Tiles is a hidden gem, our job was to do three things well: to bring to life the on-trend, great value, quality products that they sell, to help develop further personality for the brand which showcases their knowledge, passion and expertise, and to create an inspiring experience for customers which would lead to better conversion rates and basket size.”

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