Grant’s Whisky appoints Aqueduct as lead digital agency

Grant’s Whisky has announced the appointment of Aqueduct as its lead digital agency for the UK, with the aim of driving consumer awareness and promoting the brand.

The remit of Aqueduct includes digital strategy and creative implementation.

Oliver Dickson, senior brand manager UK at First Drinks Ltd, said: “We want Grant’s Whisky to be the blended whisky of choice for our consumers. With a history that spans five generations of the same family, our knowledge has been handed down through the generations, which gives us a rich brand message unlike any other blend in the market, which is a real selling point to our core consumers who value and respect heritage and tradition.

“Aqueduct displayed a deep understanding of our audience and the very specific way in which this demographic behaves online. Their strategic drive and creative flair leave us in no doubt that they are ideal digital guardians of the Grant’s brand.”

Tim Seddon, Aqueduct deputy MD, added: “We are delighted to have been appointed to re-ignite the Grant’s brand, promoting its traditional, family values. The brand’s core audience is incredibly purposeful online and therefore we will create a bespoke digital strategy that will target these people in keeping with their natural behaviour in this space while respecting Grant’s traditional values.”

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