Infographic: What brands have applied for dot Brand domain names?
With ICANN revealing all the applications for domain names last week, Afilias has created an infographic showing which brands have put in a request, with names such as Boots, Amazon and Apple on the list.
Jonathan Robinson, non-executive director at Afilias, said: “Now the much-anticipated 'dot Brand' names have been announced, it is interesting to see that businesses are not just looking to apply for their own .extension, but also generic suffixes including .health, .style and .cars to help command their digital presence in a certain industry.
“We now enter another waiting game to see which domains come to fruition first and how organisations plan to use these moving forward - but we are likely to see the first batch of extensions go live in around 12 months. There are still operational challenges ahead, but the most important thing is that businesses feel well-supported having submitted their applications."
People now have seven months to lodge complaints against any of the applications.