Trinity Leeds appoints JCDecaux for land securities contract
Trinity Leeds has announced the appointment of JCDecaux to handle the Land Securities contract for digital outdoor advertising at the shopping and leisure development.
As part of the seven year contract, JCDecaux will work with Land Securities to create a network of digital six-sheets strategically located across the centre.
Sean Curtis, portfolio marketing manager for Land Securities, said: “Trinity Leeds will establish the city as one of the UK’s top four retail destinations, just behind London’s West End, Glasgow and Birmingham. We are delighted to be working with JCDecaux to maximise opportunities for brands through their state-of-the-art digital advertising portfolio in our flagship new retail centre.”
Spencer Berwin, managing director of sales from JCDecaux, said: “Trinity Leeds is set to transform shopping in the North, with our all-digital advertising network engaging shoppers in this major new retail and leisure development. Our high-quality digital screens will offer brands huge flexibility to communicate with audiences, with time-sensitive and content-rich campaigns enhancing the shopping experience.”
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