Pulse Group develops haunted global website for Diageo whisky brand Bushmills

By Stephen Lepitak | -

Pulse Group


Diago article

June 15, 2012 | 1 min read

Diageo Irish whisky brand Bushmills has released a newly developed global website to appeal to a younger audience, and is also haunted by a ghost.

The website, created by Pulse Group, will aim to appeal to a younger whisky drinkers and features handcrafted collaborations with electro-funk duo Chromeo and other artists such as Bon Iver, and features the tagline ‘Since Way Back’ to highlight its heritage.

Users who are on the site for a prolonged period-of-time may also witness the ghost from the Bushmills distillery which can be seen gliding around on occasion.

Also featured on the site will be a number of drink options provided by Bushmills through its range, and a list of the brand’s international friends, which includes Lord of the Rings actor Elijah Wood.

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Content created with:

New business for brand activation agency Pulse Group in 2011-2012 included Colgate Total, BPA, Morrisons, Sanex and World Hepatitis.

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