Former Unilever brand manager Caroline Banquet, who headed up Flora pro.activ, has joined MEC Global as its communications director.
Banquet with the task of overseeing a cost effective communications plan for Danone and Complan Nutrition brands, while also supporting the global development of MEC’s strategy and campaign.
Beatrice Boue, business director at MEC said: “We are delighted to welcome Caroline to MEC. Coming from a brand rather than an agency, she brings invaluable insight into exactly what our client wants which will allow us to deliver a more strategic and targeted approach.”
Banquet added: “I’m really excited about my foray into the agency world. Having been a brand manager for seven years I understand not only the food industry as a whole, but also the individual brands and their media needs. This is an exciting new venture for me and I can’t think of a more highly regarded agency to join.”