American Soda unveils iPhone app with Fluid Creativity

Lee Turner, managing director at Fluid Creativity, said: “American Soda has recently experienced a huge uplift in sales from mobile customers but browsing so many products and making purchases from the website on a small screen was not as easy as it could be. Designing a mobile app was the obvious way forward. Such a high proportion of mobile customers were already using iOS devices that we decided an iPhone app would be the best solution.

“Using an iPhone, customers can easily search by keywords or do a barcode scan, browse all the product categories and sign up for notifications when products are back in stock. The whole shopping experience is easier and quicker.”