Vodafone UK appoints SapientNitro for web analytics
Vodafone UK has announced the appointment of SapientNitro as its web analytics partner.
The one year contract will see the SapientNitro team work closely with the mobile phone company to identify and drive insights in order to improve the online service for customers.
SapientNitro has been working with the brand for eight years in the online and web analytics market.
Nigel Vaz, SVP and managing director at SapientNitro, said: "Vodafone has been a valued client for many years and we are pleased to continue working with them in this vital area of its business. Analytics is at the heart of shaping how a great brand like Vodafone interacts with its customers online."
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SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business...
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