The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

June 14, 2012 | 1 min read

Philips is promoting its BodyGroom Pro event, where Kelly Brook and her ‘barbershop babes’ are shaving men’s chests, with an ad created by WDMP.

The ad, to promote the event taking place at the Philips BodyGroom Barbershop in Covent Garden between midday and 9pm tomorrow, features on YouTube as well as the brand’s Facebook page.

For the second half of the event, Brook will have her photo taken with anyone who gets their chests shaved, with a competition having run this week to see who will be shaved by Kelly.

Phillips

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