The Drum Chip Shop Awards Drum News London

Party Pics from The Chip Shop Awards


By The Drum Team | Editorial

June 14, 2012 | 2 min read

The 2012 Chip Shop Awards took place last night at London’s Ministry of Sound with Elvis Communications winning The Big Chip and Creative Vein winning the People Choice Award.

With categories such as ‘Best Use of Shocking Copy’, ‘Best Politically Incorrect’ and ‘Best Use of Bad Taste’ the Chip Shop Awards winners and nominees can never be accused of being boring.

The night’s big winner was Elvis Communications with their spoof Transport for London advert, ‘Considerate Suicide’, which took home The Big Chip. Being politely asked to top yourself at home is certainly going to draw your eye should you ever see that on the side of the tube. The same campaign also picked up Best Politically Incorrect and Best Use of Bad Taste.

Other winners included Creative Vein who won the People’s choice award, voted for using the chip shop awards site, for their childhood obesity advert. A campaign featuring chubby versions of KFC, Haribo and Pringles mascots – what really happens once you pop.

Best Use of Plagiarism went to the JonPaulGreen ‘Every Lidl Helps’ campaign, and The Chairman’s Award went to Steve Lownes for his IKEA ‘Free Snowman’ campaign, some assembly required – well it is IKEA!

Here’s a few pictures from photographer Ed Waring of the evening, while the full list of winners can be found here.

The Drum Chip Shop Awards Drum News London

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