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Lastminute.com

lastminute.com appoints Affiliate Window for performance marketing

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By The Drum Team, Editorial

June 13, 2012 | 2 min read

Online travel retailer lastminute.com has launched an affiliate programme with Affiliate Window.

Affilate Window will help the company work on a targeted and integrated approach with its current publisher base.

Natasha Rayment, group meta and affiliate partnerships manager for lastminute.com, said: “We are very excited about our new partnership with Affiliate Window. Our affiliate programme has seen significant growth over the past few years and we are looking to strategically work with Affiliate Window to take things to the next level.

“We were impressed with their reputation within the industry among top publishers as well as smaller, relevant partners within the industry, in addition to the creative and exciting ideas they proposed to help drive the programme forward.”

Anjulie Truong, client services manager for Affiliate Window, added: “We are thrilled to announce our exclusive partnership with lastminute.com. This launch represents one of the network’s greatest client achievements so far in 2012. lastminute.com is a progressive advertiser with fantastic brand recognition. A core focus this year is to develop and build upon the success of the secret sales campaigns. With a strong account management team and support from our dedicated travel specialist we aim to work closely as a partnership to achieve these goals. Our mutual aim is to nurture the brand’s affiliate presence by growing an innovative and profitable programme for lastminute.com.”

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