Ve Interactive expands in London with Adaptive Consultancy acquisition

The Drum’s Marketing Services Company of the Year, Ve Interactive, is continuing its rapid expansion with the acquisition of London-based digital marketing agency Adaptive Consultancy, a deal which also sees the rebranding of Adaptive’s unique ecommerce platform to VeCommerce.

MiNetwork member Ve Interactive was launched in 2009 in London and now has a raft of international offices in cities such as Boston, Sydney, Sau Paulo, Berlin and Stockholm and works with clients including WHSmith, Matalan, Esporta, Readers Digest and the Ministry of Sound. As part of the deal Adaptive's eight staff have relocated to Ve Interactive's Baker's Row offices and Roddy Scaife, chief executive of Adaptive Consultancy, takes on the role of creative director.

The VeCommerce platform has been re-launched as the world’s first ecommerce software to have built-in cart-recovery and remarketing technology and as a result, it is expected to be an extremely high-converting ecommerce platform, ideal for the contemporary demands of today’s ecommerce market.

Speaking of the acquisition David Brown, co-founder of Ve Interactive, said: “We are delighted to welcome Adaptive Consultancy. This transaction represents a major step in the development of Ve Interactive’s strategy. Adaptive are such an exciting company with strong leadership, talent and capability, and an impressive reputation for delivering product and services of high quality and value. The VeCommerce platform is going to be a powerful proposition for our international client-base. In addition, we are excited to have Adaptive’s team members on board and embedding their expert digital skills will help bring many other valuable contributions to our clients.”

Five years in development, the Adaptive ecommerce platform was created in order to provide a more flexible and intuitive solution for the market place. Designed with the marketer in mind and providing advanced reporting systems, clients include:,,, and Ve Interactive will continue to operate this client base.

Ve Interactive recently worked with Adaptive to integrate its multi award-winning VeCapture and VeContact cart recovery and remarketing software directly within the platform. Explained Brown, “Ve Interactive has always been proud of our drive to provide renewed relevancy, to better serve the interests of our clients and their consumers, and Adaptive share this ethos of constant innovation. The launch of VeCommerce as the first truly integrated solution, marks a revolutionary step-change in the ecommerce industry’s ability to address the productivity needs of online merchants today.”

In addition to cart recovery and remarketing, features of the newly-launched VeCommerce platform include; efficient product management, easy content editing, marketing integration, merchandising tools, multiple automated promotional options, centralised order management, customer management, management reports, trade log-in and social network integration. All this, combined with Ve Interactive’s existing data-driven-services and insight, means that VeCommerce will improve a merchant’s prospects for customer acquisition, conversion and retention, making Ve Interactive one of the most exciting and active ecommerce and online efficiency companies in the marketplace today.

Roddy Scaife of Adaptive Consultancy said: “We are thrilled to become part of the Ve Interactive vision. Ve Interactive’s proven operational expertise and international reputation for being best–in-class in shopping cart efficiency, with a record of generating returns that are among the highest in the industry, creates tremendous potential for growth opportunities. Where an online merchant can’t achieve satisfactory conversions with their current ecommerce platform, VeCommerce will now provide a powerful alternative solution. It will certainly be ideal for merchants wanting to migrate their businesses online, or for those starting a completely new build, since a full CMS (Content Management System) interface is included within the platform.“