Strongbow promotes new brand identity and packaging with Bulletproof

Strongbow has unveiled a new brand identity and packaging, created by London agency Bulletproof, with the aim of widening the appeal of the cider.

The new look and packs will be available from today.

Lucy Harman, brand manager for Strongbow at HEINEKEN, said: “Bulletproof have successfully created a new iconic brand marque and distinctive design elements that will help widen Strongbow’s consumer appeal and reinforce the brand’s position as market leader.

“The brand icon is modern and dynamic whilst retaining a link with the past, reflecting the brand’s strong, masculine image.”

Tony Connor, design director at Bulletproof, added: “The duality of the brand marque represents both the crisp cut-through product taste and brand heritage via the crafted arrowhead, confident archer and tension in the bow. Simple yet powerful; the archer stands with pride, creating impact through the strong black and gold colourways.

“The embellished version of the arrow device, with exploding fruit photography, works to create impact and standout, whilst strongly reinforcing refreshment cues on secondary packaging and brand communications.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.