SodaStream appoints Eulogy! for PR
SodaStream has briefed Eulogy! to handle its PR, following a four-way pitch.
The agency takes over from Frank PR, which held the brand for two years, and will be expected to promote the brand through consumer, digital, trade and corporate media.
Lara Leventhal, Eulogy!'s MD, said: "We are delighted to be working with such an iconic brand as SodaStream and look forward to bringing our extensive drinks experience to support the brand in its journey to enjoy even greater success in the UK.
"Our aim is to ignite profitable conversations amongst consumers to drive purchase of new and existing product ranges. In addition, our work will also focus on bringing about a reimagining of the brand and moving it away from its previous retro positioning."
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