Simply Be

Simply Be unveils ‘find your perfect dress’ Facebook app with Social Innovations


By The Drum Team, Editorial

June 11, 2012 | 1 min read

JD Williams has launched a new Facebook app, powered by Social Innovations, for its flagship brand Simply Be.

The app, to ‘find your perfect dress, recommends dresses to users based on their style, the occasion and their budget, with three dresses that fit their criteria displayed.

Users then have the ability to purchase the dress when directed back to the website, or browse more styles.

Charlotte Bleasdale, social media manager, said: “We’re really pleased with the app – it’s a great way to socialise the shopping experience and bridge the gap between Facebook page and website. It’s quick, easy and fun to use - and hopefully will help lots of ladies to find their dream dresses!”

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