Maria.com launch ads to be handled by WFCA

Gambling site Maria.com is set to launch with a direct response TV campaign by WFCA.

Unibet owned Maria.com appoints WFCA for ads

Part of the Swedish owned Unibet group, the website is expected to launch either this or next month, with WFCA’s ads to air from September.

The ads will aim to set the site apart from Vegas-style brands, and aims to use humour and social media to build engagement with its core audience.

Greg Phitidis, creative director at WFCA, said: “It’s always great to be involved in a new brand launch because you get to interrupt people’s expectations of a category. The creative for Maria.com was conceived to do just that. We can’t wait to shoot it.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.