Dubai Government to unveil outdoor campaign for 2012 World Parachuting Championships
The Dubai Government is set to unveil an outdoor campaign, planned by Out of Home International , for 2012 World Parachuting Championships.
Launching today, the campaign will feature on London bus supersides on the ‘London Gold’ route covering 8 central London boroughs, on departure screens at Heathrow Airport, and the Twin Towers West.
The six week campaign promotes the “Mondial 2012” parachuting championships which is running from 28 November until 9 December.
Laura Rigby, outdoor consultant, at Out of Home International, said: “The eminent sites raised from the motorway are unavoidable for daily commuters and international audiences travelling between Heathrow and Central London. The large numbers of commuters taking this route are made up of our clients target audience of top professionals, educated metropolitans, and international travellers.”
The creative work for the campaign was designed by the Higher Organising Committee of the championships based in Dubai.
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