National Lottery launches second phase of ‘life changing’ campaign with AMV BBDO
The National Lottery is set to launch a new TV ad on Monday, created by Abbott Mead Vickers BBDO, as it continues its ‘life changing’ campaign, this time looking at how the lottery has supported British athletes.
Using actors, the ad looks at how 800 metres runner Jenny Meadows is competing in the Olympics after being supported by the National Lottery, unlike her mother, who couldn’t take part in her dream of running because she didn’t have the funding.
Press advertising has been created in-house by lottery operator Camelot and thanks members of the public who play the lottery for helping British athletes.
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