Skoda Citigo unveils six week marketing campaign
Skoda has unveiled a six week marketing campaign with MediaCom, Archibald Ingall Stretton and Leagas Delaney to promote its new Citigo model.
The campaign, which launched at the weekend, includes four 30 second adverts from Hamburg based Leagas Delaney, each focussing on a product feature.
A Facebook competition, designed by Archibald Ingall Stretton, is also being unveiled as part of the campaign, with fans urged to ‘spin the Citigo’ to win prizes such as a weekend for two with £500 spending money and use of a Citigo.
Planning and buying was handled by MediaCom.
