The Drum Awards for Marketing - Extended Deadline

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By Jennifer Faull, Deputy Editor

June 6, 2012 | 2 min read

Xscape's latest marketing initative aims to promote the exchange of cinema ticket stubs for experiences featuring snowboards and skateboards, meals and a 15 metre controlled fall to earth in Xscape Braehead.

The campaign is being launched with a 30 sec ad showing in all 12 screens including the IMAX at the ODEON at Xscape for the month of June, and sees Odeon tickets being exchanged for 20 different discounts in other outlets within the complex.

Colin Reid, marketing manager at Xscape said: “At Xscape we are always looking for new and innovative ways to reward our existing visitors but also ways to encourage new visitors to our premier leisure destination. We feel our ODEON cinema ticket promotion does exactly that. With 20 different discounts on offer under one roof we hope that is a great reason for customers to choose our cinema over others in the Glasgow area.”

The campaign at has been developed with local Glasgow agency Jam Hot who has worked on a wide range of projects with Xscape.

Graeme McGowan co-owner of Jam Hot said "We’ve had some fun developing our wee Xscape ticket character and watching him grow in popularity as people use him to get great deals. Now he’s hit the big time and gravitated to be the big screen we hope he remembers us."

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