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Salomon appoints 1000heads for social monitoring

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By The Drum Team, Editorial

June 6, 2012 | 2 min read

Outdoor clothing brand Salomon has appointed 1000heads for comprehensive social monitoring.

The agency will use its listening and analytics tool WOMTrak to identify trends, insights and opportunities that can be used by the business.

Anssi Mäkelä, digital marketing manager at Salomon, said: “Put simply, traditional marketing insight is simply no longer enough. Our business is about performance and that’s what we want to embody for our customers. To do this, we need to understand what they think as they think it, and then respond to very quickly right across our organisation. Social insight allows us to do just that, meaning we can deliver on customers’ specific needs, and exceed their expectations every time.”

Allen Hull, senior insights manager at 1000heads, added: “Social insight isn’t just a marketing tool; it’s a business tool. Our work in partnership with Salomon is a perfect example of how brands can harness social monitoring both strategically and tactically, by listening, learning and responding. Salomon’s progressive approach is setting the new standard, moving social listening out of its marketing comfort-zone and making it available to everyone in the organisation. This is the future of social business.”

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