NIVEA joins with ASOS for new summer campaign planned by Carat

NIVEA Black and White Invisible deodorant has unveiled a new campaign with ASOS, in a deal negotiated, developed and managed by Carat Sponsorship.

Following on from last year’s campaign, the promotion suggests that last year’s summer dresses are still wearable because they are not stained with deodorant marks and offers users the chance to win vouchers and a full wardrobe overhaul by ASOS by selecting accessories to bring the outfits up to date.

Stephen Byrne, senior brand manager at NIVEA, said: “It’s great to be teaming up with ASOS again through Carat to drive engagement with this product, working towards building the momentum from last year’s launch. ASOS’s fashion credentials and discerning audience offer the perfect environment for the success of this campaign.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.