Green & Black’s appoints JCPR for consumer PR
Chocolate brand Green & Black’s has appointed JCPR Edelman to handle its consumer PR account, including running the press office.
Erin Kennedy, marketing manager at Green & Black’s, said: “We were seeking a different approach from PR and JCPR totally understood our brief and the huge opportunity to connect consumers with the story behind the Green & Black’s brand.
“This is a truly exciting time to be working with the Green & Black’s brand and it’s great to have the new team onboard.”
Melissa Hinds, a senior director at Edelman, will lead the team, which will be expected to promote the ethics, taste and quality of the brand.
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