Green & Blacks

Green & Black’s appoints JCPR for consumer PR


By The Drum Team, Editorial

June 6, 2012 | 1 min read

Chocolate brand Green & Black’s has appointed JCPR Edelman to handle its consumer PR account, including running the press office.

Erin Kennedy, marketing manager at Green & Black’s, said: “We were seeking a different approach from PR and JCPR totally understood our brief and the huge opportunity to connect consumers with the story behind the Green & Black’s brand.

“This is a truly exciting time to be working with the Green & Black’s brand and it’s great to have the new team onboard.”

Melissa Hinds, a senior director at Edelman, will lead the team, which will be expected to promote the ethics, taste and quality of the brand.

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