Gratterpalm creates digital signage for flagship Coral store
Retail advertising agency Gratterpalm has created the digital signage for bookmaker Coral's new flagship store at the Westfield Shopping Centre in London.
The digital displays will deliver 'timely and targeted messages' to passers-by in order to encourage more people to go inside and place a bet.
The digital content on the screens, created by Gratterpalm, will range from promoting high-profile events such as Euro 2012 through to everyday games such as roulette.
Gordon Bethell, managing partner at Gratterpalm, said: "There are currently very few, if any, betting shops using digital signage in their windows, so by creating an eye-catching display using the latest technology, we have enabled Coral to stand out from the crowd.
"We’re confident that this will generate new interest amongst consumers and increase footfall into the store."
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