Video Interview - Andrew Fisher, CEO of Shazam discusses the growing success of the service

Shazam, the service that is connecting TV advertising with smartphone content, has seen phenomenal growth in the past year, not least in the US, where the UK company has broken through. It is now beginning to work with brands in Britain, having signed a partnership agreement with ITV and recently worked with Thinkbox to produce exclusive content during its adverts for Shazam users. The Drum caught up with the CEO of Shazam to discuss the growing success of the platform.