Somethin' Else produces interactive poetry platform for Faber & Faber to celebrate 60 years of Queen's reign

By Jennifer Faull | Deputy Editor

Somethin' Else


The Queen article

June 5, 2012 | 2 min read

Marking the Queen’s Diamond Jubilee, publisher Faber and Faber has worked with content design agency Somethin’ Else to deliver a new interactive poetry experience for The Space – an on demand digital arts platform developed by the Arts Council in partnership with the BBC.

The website was created by Somethin’ Else and brings together actors’ readings, sound-based generative design and archive footage. Built in HTML5, the website has been optimised for tablet devices, whilst also aiming to be be accessible on all web platforms.

The project revolves around audio readings from an anthology of poems, featuring an array of contemporary poets who have written about one of the last 60 years from the Queens reign, compiled and edited by the Poet Laureate Carol Ann Duffy.

To create 'a striking visual experience' for 60 Years in 60 Poems, graphic designer Stefanie Posavec has produced visualisations of the audio readings using generative design techniques. Derived from characteristics such as the length of the recording and its decibel level, she has created artworks for each of the 60 poems.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Michelle Feuerlicht, executive producer, Somethin’ Else, has said: “Somethin’ Else has made its mark in producing engaging and award-winning digital and audio content; this project is a great fit for the talents and expertise of our team. The use of interactive digital platforms by the publishing sector is an exciting area of growth for us as content creators, as we work with publishers to give a life to literary content outside of the text.”

Content created with:

Somethin’ Else created online video for Virgin Media featuring music performance and interviews. The agency also produced social media and online content for the BRIT Awards.

Find out more


Industry insights

View all
Add your own content +