Marmite, Waitrose, John Lewis, Sainsbury's, Fairy Liquid- The Queen's Diamond Jubilee brand activity on Facebook

As I mentioned, we’ve taken a look at some quintessentially British brands and how they are creating conversations and building excitement on Facebook in the lead up to the Diamond Jubilee. From competitions and crowdsourcing to apps and video clips, brands are finding all sorts of ways to instil a sense of pride and nostalgia in people across the UK.

Queensmill

Kingsmill has rebranded to ‘Queensmill’ in the spirit of the occasion. The Majestic Makeovers Facebook app allows you to superimpose your face onto the body of a royal, and even make this your profile picture if you wish.

Ma’amite

No, not a spelling error – Ma’amite has a limited edition patriotic wrap, visible on the brand’s cover photo and profile picture.Ma’amite is getting to the root of British taste with polls on the best British cheese to accompany the spread, and asking controversial questions about marmite with fish and chips.

Waitrose

Waitrose has been crowdsourcing picnic treats such as Pimms, cupcakes and cheese, for its ‘Best of British’ street party competition. Enter on Facebook and there’s the opportunity to walk home with it all.

Sainsbury’s

Sainsbury’s Jubilee Family Festival app has heaps of information on the supermarket’s 2-day event in Hyde Park. It shows teaser clips, has links to ticket purchasing sites and allows the Facebook community to comment on what they are looking forward to.

Fairy

From Fairy’s Facebook app, people can download their very own Jubilee Party pack. The pack has everything from bunting templates and party tips to recipes and instructions on creating a rocket from your basic fairy liquid bottle!

John Lewis

John Lewis teamed up with a cupcake-making extraordinaire last week in anticipation of all the Jubilee tea parties on the horizon. People asked all their questions on the John Lewis Page and received feedback in person from the baking maestro.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.