Tetley Tea has partnered with Heart FM to sponsor events around the Queens Jubilee and Heart’s Love Music Live activity over the next nine months.
Running until the end of January, the £2m campaign will see Tetley be the headline partner at the Love Music Live events, as well as sponsoring a bespoke event with Jamie and Harriet’s breakfast show on Heart FM for the Jubilee celebrations.
Michelle Colley, senior brand manager at Tetley, said: “We are really excited about the partnership with Heart FM, especially during the Jubilee when there is such a big focus on friends and family spending time together to celebrate. Tetley recognises the importance of bringing people together, and we’re proud to support a great opportunity for people to do so during these events.”
Media planning agency MediaVest developed the strategic role and lead the negotiations for the partnership.
Greg Fuller, business director at MediaVest, added: “We're excited about bringing the Tetley and Heart brands together. This partnership will allow us to create valuable experiences across a range of platforms and provide more occasions for people to get together around a good cuppa!”