Polypipe Building Products unveils consumer facing brand with Rare

Polypipe Building Products has created a consumer facing brand, Polypipe Home Solutions, with Rare Creative Group.

The new brand aims to increase sales and promote energy efficient products as a lifestyle choice for homeowners.

Rare Creative Group has also developed a fully integrated consumer campaign, including a consumer website and brochure, exhibition design for leading self-build and renovation shows, and magazine and online advertising.

Steve Bellingham, Rare MD, said: “Polypipe was delighted with the success of the Free Your Walls campaign for Underfloor Heating, and this created the opportunity to look at how we could apply the same sort of strategy to some of its other products.

“We’ve aligned two of Polypipe’s most energy efficient, sustainable products for the home with Underfloor Heating to create the Polypipe Home Solutions range. We feel confident this new brand will be pivotal in further increasing sales across this suite of eco-products as they give aspirational homeowners and self-builders more options for sustainable living.”